Swim Star - STAmark Online Accreditation

Swim Star - STAmark Online Accreditation

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Online Learning


Take your swim school business to the next level by gaining recognition and a stamp of approval from a national governing body in swimming and an international award-winning organisation.

STA’s Swim Star Swim School programme has been designed to support independent swim schools within the UK and across the globe, to showcase their commitment to maintaining the highest standards of health and safety, business procedures, teaching and customer service.

Joining the STA Swim Star family is easy – no matter the size of your business, this programme is simple and straightforward so you can stand out of the crowd sooner rather than later.

Steps to Becoming a Swim Star Swim School

  1. Ensure you have STA membership.
  2. Purchase your STAmark online programme and Business Policies Checklist for just £85 to certify. You can dip in and out of the programme and complete in your own time.
  3. Success! Shout about your new status. Download your Swim Star Swim School logo upon completion of your STAmark and attach it to all your marketing material and share our press release template – it’s time to celebrate and spread the word in your local community.
  4. Keep it going! Renew your Swim Star Swim School status by completing the STAmark every 2 years.

What does the STAmark Online Programme Cover Exactly?

The main accreditation includes mandatory topics which must be passed to obtain your STAmark accreditation. Go the extra mile by completing the optional topics to demonstrate further understanding in specialised fields.

Mandatory Topics
  • Managing Health and Safety
  • Operating Procedures
  • Documented Systems and Procedures
  • Staffing and Managing Development
  • Site Specific Environmental Protocols
  • Teaching Swimming Lessons
  • Customer Care
  • Emergency Action Plan
Bolt-on Topics
  • Business Development and Marketing
  • Pool Plant
  • Baby Safe Pool

(Please contact STA if you would like to undertake any of the above bolt-on modules)

The STAmark also includes an internal audit checklist to ensure your business has the correct documentation and policies in place.


  • Further 5% discount off STA awards
  • Network with other Swim Star Swim Schools in our exclusive Facebook group
  • Optional personalised branding on Swim Star Swim School marketing materials
  • STA product and service support
  • Feature on the Swim Star Swim School search engine on www.sta.co.uk so parents can find you easily
  • Trade prices on Konfidence products
  • Free success trackers for every learner so they can track their swimming journey
  • 10% discount off Ault Insurance upon completion of STAmark