Programme Information

Join us for an introduction to the core principles, the channels and purpose of digital marketing. It will enable you to develop clear and actionable research, business objectives and goals for a digital marketing plan, developing strategy to gain an audience and utilise industry insight.

This programme contains a full webinar recording which has already taken place, delivered by Lucas Karemo (Google Digital Trainer, Business Development Specialist and University Lecturer).

CPD Value

• ½ STA CPD Points
• ¾ CIMSPA CPD Points

Validity of Programme

This programme does not expire.

Length of Programme

Approximately 1 hour 22 minutes.

Assessment Criteria

There is no assessment.